We’ve Had the Privilege of Working With Diverse Clients, From Budding Startups To Established Brands and Government Agencies.
Our projects are as diverse as our team.
We provide the necessary content that makes your images pop, press releases make the headlines and advertising materials resonate with your audience.
Behind the QWERTY scenes, we have a team of pretty formidable PR pros, photographers, translators and graphic and web designers, all working together to make magic happen.
Check out our portfolio to see the stories we’ve helped tell and the results we’ve achieved.
Copywriting Services
Ras Al Khaimah Tourism Development Authority
Having lived in Ras Al Khaimah for several years, I developed a deep understanding and passion for the northernmost emirate in the United Arab Emirates, its culture, history, and nature-based attractions. Ras Al Khaimah Tourism Development Authority (RAKTDA) is committed to developing Ras Al Khaimah as a sustainable tourism destination with a focus on environmental conservation, community engagement, and responsible business practices. Working with RAKTDA allowed me to use my passion for the environment and responsible tourism to create beautiful content for their website and other marketing collateral.
Editorial Services
Little Steps Asia
Digital magazine Little Steps Asia reaches a vast audience of engaged parents and families in Asia and across the world, with over 1 million unique monthly readers. My articles provide insight into travelling across Asia with children, discovering family-friendly hotels and resorts and off-the-beaten-track destinations. As a regular contributor to the magazine, it’s given me a well-respected platform to share my writing skills, work, and passion for travel and adventure with a team of talented editors and writers. My bucket list grows weekly!
Copywriting Services
Esra Lemmens Design Agency
Esra is a design strategist, ambassador and founder of the eponymous Esra Lemmens Design Agency in Dubai, empowering contemporary designers across the globe through her impactful talents, including strategy building and organisational capabilities. She is highly regarded and has an impressive international presence leveraged by her ongoing lectures and workshops at prestigious design institutions. Working with Esra has allowed me to develop my interior design and architectural writing skills by showcasing her clients’ creativity and visions through various materials, including press releases. It’s allowed me to work with some of the leading names in the interior design industry.
Copywriting, Scriptwriting and Social Media Services
Samui Elephant Haven
Samui Elephant Haven is the most ethical and largest elephant sanctuary in Koh Samui. I created high-quality content for their website and social media to showcase the love and care the haven provides to its various herds of elephants, all rescued from horrific lives of trekking, circus performances, logging and street begging. My empathetic nature allowed me to raise awareness through different mediums, including the colouring book, ‘The Painted Elephant’ that showcases over 30 well-respected international artists, a partnership with Tipco, a fruit juice producer to encourage a circular economy and provide their waste products as elephant food during the pandemic, school visits, community art auctions and ‘Haven’s Warriors’ yoga classes. I created blog posts and video scripts about the elephants’ daily lives and their relationships with each other, interesting facts and elephant conservation.
Copywriting and Scriptwriting Services
Loewe TV
Loewe televisions are known for their excellent quality, and sleek and sophisticated design thanks to their use of OLED technology. Made in Germany, Loewe is a world leader in engineering and manufacturing, so their customers can be confident that all of the innovative Loewe products are built to the highest standards and personalised detailing. I’ve provided content for their marketing teams and developed the script for ‘A Century of Excellence’, a video summary of 100 years of history that changed the world.
Copywriting and Public Relations Services
Waldorf Astoria
During my tenure at Waldorf Astoria Ras Al Khaimah I had a proven track record of creating outstanding press trips, which resulted in rich and positive coverage for the resort and spa and Ras Al Khaimah as a newly formed destination. By understanding the needs of high-profile travel journalists, I created extraordinary experiences to showcase the northernmost emirate by partnering with Ras Al Khaimah Tourism Destination Authority, indigenous tribes and the local community. I created thought-provoking press releases that appeared in various publications, including Travel + Leisure, Conde Nast Traveler, The New York Times and localised publications. I worked with the global marketing team to create some of the most memorable experiences for guests and journalists visiting the resort.
Editorial Services
World Bride Magazine
Leading international online bridal magazine, World Bride Magazine, reaches an audience of over 1 million readers monthly. As a regular contributor, I have written articles on various wedding-related topics, including destinations, wedding planners, sustainability, ethical products, and real weddings. My articles are well-researched, informative and engaging. I’ve captured the very essence of romance while providing practical advice to couples planning their big day. My features appear in the quarterly printed magazines. I’m committed to providing solutions for sustainable weddings, showcasing local artisans and highlighting boutique destinations for compassionate couples.
Copywriting Services
Richemont Masterbaker
Richemont Master Bakers is a leading international educational institute for the bakery and confectionery industry, with a campus in Dubai. Founded in 1945 in Switzerland, its history is firmly rooted in bringing Swiss standards of quality and precision to the region. They promote their constant pursuit of perfection through the highest level of education and production knowledge in the food and beverage industry. Working in parallel with their master chefs and marketing team, I create content for the website, press releases, marketing incentives and the newly created blog section of their website. I provide engaging, well-researched content about industry trends and experts, competitions, trade shows and educational courses.
Copywriting Services
Petite Dreamers
Regarded as Asia’s most trusted paediatric sleep experts, Petite Dreamers’ consultants teach parents of newborns to 9 years how to get their children to sleep using the tried-and-tested Sleep Sense™ method. I’m responsible for writing informational blogs and compelling social media content that encourage parents to use their sleep services and provide compelling information about the importance of sleep for young humans and how to nurture their development. I write the content with warm, nurturing tones that instill positivity and are helpful and engaging. I’m responsible for staying up-to-date with the latest sleep research and trends so that the content is always relevant. I’ve included sleep tips, quotes, and sleep-related humour for zombied parents.
Copywriting and Social Media Services
Copywriting services
Miskawaan
Miskawaan is Koh Samui’s only luxury beachfront resort with an integrative health clinic offering various wellness programmes and treatments, including cancer care, functional medicine, and preventive care. I provided informative content directed at people seeking medical or trauma care using empathy, consideration, kindness, and compassion to connect with readers on a personal level and build trust with their audience. Miskawaan is committed to making the world a better place through scientific treatments, its own-brand laboratories and a growing presence across the world.
Copywriting Services
Brand Hearted
Building powerful brands, Brand Hearted helps visionary change-makers connect, transform and grow their businesses by attracting investors, creating the ‘perfect pitch’ or building a genuine audience connection. They recognise the need to stand out with a professional and authentic brand. I worked with the exuberant and very passionate founders to help them create content for their inspiringly edgy website that communicates their purpose to the world in a compelling and relatable way.
Copywriting Services
BrandPortunity
BrandPortunity is a hospitality consultancy in the United Arab Emirates that offers solution-driven services to help restaurant businesses grow and evolve. They have over a decade of experience in the region and specialize in constructing and evaluating financial feasibility studies, analyzing existing concepts and key performance indicators, interpreting industry trends, and creating robust business plans for new or existing concepts. I work with the team on various projects, from government pitches and restaurant evaluations to website content and informative blogs.
Editorial Services
The Net Worth Of
As the editor for “The Net Worth Of,” a recently launched tabloid-style magazine that reaches audiences in their millions on MSN, my responsibilities encompass various aspects of content creation. This involves curating compelling stories, assigning writing tasks, refining content through editing, and collaborating with design teams for visuals. I specialise in crafting attention-grabbing headlines and captions while diligently fact-checking for accuracy. Coordinating timelines, staying attuned to trends, and engaging with our readers form the core of my role. I understand the delicate equilibrium between creating captivating content and upholding credibility. I make editorial decisions with this balance in mind.